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McDonald’s launches ‘McDelivery Surprise’ campaign

Sep 04. 2019
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McDonald’s says it is reinforcing its position as the leading 24-hour home delivery brand with its launch of the “McDelivery Surprise” campaign.

The campaign offers a more than 50-per-cent discount for value set menus to customers, along with a chance to win Samsung Galaxy Note 10 and movie tickets from Major Cineplex. 

More surprise is coming with the Happy Meal delivery by the real Ronald and friends at the door, according to a company release on Wednesday. In addition, for every Sunday throughout September, customers will get free delivery via GrabFood service. The campaign aims to connect customers having a ‘feel-good’ moment and engagement with the brand.

“As the leading QSR restaurant under the McDonald’s brand, we would like to reinforce our leadership in 24-hour home delivery service by McDelivery to meet today customers’ lifestyle who are looking for fast and convenience food delivery service direct to their homes,” said Thunyachate Ekvetchavit, the managing director of McThai Co Ltd.

“McDelivery is ready to serve customers throughout September with our ‘McDelivery Surprise’ campaign. We have doubled our food delivery team and also partnered with GrabFood to extend our delivery service in greater areas. This will increase our sales volume by 70 per cent,” Thunyachate added.

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