Friday, September 20, 2019

KBank, Garena join hands to advance e-sports in Thailand

Sep 10. 2019
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By The Nation

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To tap into the gamer market, Kasikorn Bank has joined forces with Garena to launch what they say is an easy top-up service via K Plus that will benefit e-sports in the nation.

Special promotions will be arranged to give K Plus customers value-for-money benefits from Tuesday (September 10) to November 10, 2019.

The bank's first senior vice president, Kitiya Rerkpooritat, said in a release that this cooperative effort with Garena will allow KBank to facilitate gamers and gain access to their market, which has lately seen rapid growth.

The service allows gamers to make Garena game top-ups via termgame.com on the K Plus application or on AirPay using the K-Credit Card or K-Debit Card in line with this tech-savvy segment’s lifestyle.

As well, KBank is sponsoring the RoV Pro League Season 4, Thailand's largest e-sports competition, which has been hugely successful over the past three seasons. The competition serves as a stepping stone for Thai youths to master their skills in order to emerge as professional e-sports athletes in the global arena.

KBank and Garena are offering double promotions for K Plus users from September 10 to November 10, 2019, including an additional 10 per cent bonus (for an unlimited number of K Plus users) and an item code of the RoV Skin game at the “Liliana Melody” Legend level when making each top-up of more than Bt300 (for 1,500 K Plus users). New KBank customers applying for K Plus and making a top-up will earn a chance to win the limited edition “Cresht” cape (200 prizes). Those who do not now have a KBank account can open a new K-eSavings account themselves via K Plus.

Sarut Vanichpun, the director of Sea (Thailand), said that KBank, as a leading Thai financial institution, has profound experience and an understanding about financial behaviour of customers, that has helped to improve the game business ecosystem on a broader scale, namely by offering a top-up service via termgame.com with K Plus with its more than 11 million users.

KBank is the first banking-sector supporter of RoV Pro League Season 4, reflecting the shared goal of KBank and Garena in promoting e-sports gaming and inspiring RoV gamers to further hone their skills in order to win the competitive tournaments. This will not only drive RoV games forward but also propel Thailand's eSports community to make its presence felt among international leagues in the future.

KBank and Garena believe that the collaboration will expand their respective customer bases due to the greater convenience that the service will provide. Additionally, such cooperation marks an unprecedented and vital effort of the banking sector to advance the lucrative e-sports and gaming industries.

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