By THE NATION
Thai consumers are invited to write heart-to-heart messages on Nescafe Red Mugs during the Nescafe Nurturing Stronger Bonds Roadshow that is visiting seven office locations in Bangkok until the end of September. At the Nescafe Day event on October 1 at Siam Square One, leading Thai superstars will be present to write their own messages on Nescafe Red Mugs to nurture stronger bonds with members of the force.
Jojo Dela Cruz, Business Executive Officer/Coffee and Creamer Business Unit, Nestle (Thai) Ltd, said: “The second annual Nescafe Day campaign is off to a great start, with Thai consumers having written heart-to-heart messages on more than 3,000 Nescafe Red Cups during the first five days of the Nescafe Nurturing Stronger Bonds Roadshow. More than 200 Nestle employees are putting these cups into special Nescafe Bonding Sets along with a year’s supply of Nescafe products including Nescafe Blend & Brew, Nescafe Red Cup, Nescafe RTD, and Nescafe Gold for deliveries to 400 units of Border Patrol Police in remote areas nationwide. Nescafe is the first coffee brand to bond with these unsung heroes, which reflects Nescafe’s brand aspiration of nurturing stronger bonds among Thai people nationwide and in the local communities. We encourage everyone to take the time to share a great cup of Nescafe together with their own unsung heroes”.
Thai consumers who have a message to members of the Border Patrol Police, to be written on a Nescafe Red Mug, can do so at the Nescafe Nurturing Stronger Bonds Roadshow: Italthai Building on September 24 (Tuesady) ; Union Mall on September 28; and Wat Mangkon MRT station on September 29.
Other activities in the campaign include a “Midnight Coffee” sampling in which Nescafe will give away over 50,000 cups of coffee from midnight through the early hours of October 1 to the everyday heroes who take care of urban areas, such as rescue teams, street cleaners, and refuse collectors in Bangkok and other key cities in Chiang Mai, Nakhon Ratchasima, Surat Thani, and Hatyai.
A Nescafe Day event to celebrate International Coffee Day will take place on October 1 (Tuesday), at Siam Square One. The event offers an opportunity for consumers to write heart-to-heart messages to the Border Patrol Police, together with Thailand’s top stars James (Jirayu) Tangsrisuk and Thanapob (Tor) Leeratanakajorn.