By The Nation
The collaboration between two businesses walking along very different paths was initiated by Diageo, “which is determined to help conserve the environment and conduct its business responsibly”. This encouraged Diageo to seek a creative way to reuse its Johnnie Walker bottles in order to reduce waste and also support Thailand’s important orchid industry, a company statement said.
Under the project, Diageo gives used Johnnie Walker bottles free of charge to Bangkok Flowers Centre, which provides a tissue culture service to both Thai and foreign customers.
“The unique shape of the Johnnie Walker bottles plays an important role in solving problems in the tissue culture process, making it more convenient and resulting in finer-quality orchids,” the company said.
Since September 2019, Diageo has given 5,000 Johnnie Walker bottles to Bangkok Flowers Centre, and 20,000 more bottles will be handed in to the centre in the next eight months.
“Johnnie Walker bottles have a square shape,” Bangkok Flowers Centre managing director Pongsak Thongrubkaew pointed out. “This makes the bottles perfect for tissue culture because in culturing we have to lay the bottles horizontally. The square shape enables us to place the bottles securely and reduces risk of damage to both the bottles and the orchids inside. It also makes delivery to customers more convenient. Johnnie Walker bottles are of the right thickness and are not easy to break, helping them stand out from the bottles we used in the past,” he explained.
Although this is a pilot project, Diageo said, it is ready to expand the collaboration with other organisations in a bid to support Thailand’s orchid industry and encourage the creative reuse of packaging while conserving the environment and driving Thai exports.