Tuesday, August 04, 2020

TCEB partners with airlines to target APAC MICE Market

Dec 05. 2019
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The Thailand Convention and Exhibition Bureau (TCEB) has partnered with Thai Airways International (THAI) and Thai Smile Airways to launch the Apac MaxiMice campaign, targeting the MICE market in the Asia-Pacific region.

The campaign is expected to attract about 15,000 MICE tourists to Thailand, TCEB president Chiruit Isarangkun Na Ayuthaya said.

“TCEB plans to support Mice by targeting the corporate market in the meeting & incentive industry, which would bring more events to Thailand. This will generate economic benefits and respond to the government’s policy to boost the national economy, and create a favourable image for the country as the main destination for meetings & incentives in the Apac region.”

The Apac MaxiMice campaign consists of three levels of privilege for the meeting & incentive corporate market: Silver, Gold and Platinum, for groups of 40 to 500 tourists who must stay in Thailand for at least two nights in order to receive special privileges.

These include special price air tickets (terms and conditions apply), VIP fast track or Mice lane at Suvarnabhumi Airport and cultural performances. Reservations can be made from now through August 31 for travel between January 1 and September 30.

TCEB will launch the Apac MaxiMice campaign in 15 countries: Singapore, Malaysia, Indonesia, Philippines, Cambodia, Laos, Myanmar, Vietnam, Australia, New Zealand, Japan, Taiwan, Hong Kong, China and India in collaboration with the national carrier and its subsidiary.

“TCEB will hold the Thailand Mice road show to boost this campaign in the Australian and Chinese markets in February and March, with familiarization trips organized to destinations in both airlines’ route network. Furthermore, the Thailand Incentive and Meeting Exchange 2020 will be organised to position Thailand as the main Mice destination for the Apac region,” Isarangkun said.

The Apac Mice market is an important market that holds the highest segment in the Thai Mice industry. In fiscal year 2019 (October 2018-September 2019), 1,162,170 Apac Mice tourists visited Thailand or 91.22 per cent of the whole Mice market consisting of 1,273,981 tourists. There are 653,459 Mice tourists in the Apac region or 56.23 per cent.

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