Colgate brings smart toothbrush for oral health

To be launched later this year, the new toothbrush was awarded Best of Innovation for Health and Beauty at the Consumer Electronics Show in Las Vegas.
"In the dentist's office, we're beginning to see a shift toward precision oral care that tailors treatment to each patient's specific needs," said Dr Maria Ryan, Colgate's chief dental officer. "The Colgate Plaqless Pro smart electric toothbrush is inspired by that shift and improves brushing efficacy by accounting for an individual's brushing technique and the biofilm buildup in their mouth. And by immediately alerting the user when an area is clean, Plaqless Pro coaches them to brush better, helping both the patient and the oral care provider to build an even stronger partnership in achieving optimal oral health."
The electric toothbrush enables users to see when they need to brush longer in one area of their mouth or when all the biofilm buildup has been removed. Using a light ring around the toothbrush the user will see a blue light when buildup has been found, and then the white light appears to tell the user to move on. 
The Colgate Connect App pairs to the brush via Bluetooth technology to give the user a precise, personalised brushing experience. The sensors embedded in the toothbrush handle create a comprehensive map of the user's mouth. Every time the brush users can consult the app to see exactly where they brushed their teeth, where they missed a spot and now if an area brushed is truly clean, Colgate said. The app also provides instant brushing feedback, personalised data, coaching and oral care tips, Colgate added.
"We're excited to introduce this breakthrough technology with sensors that can see through foamy toothpaste to provide information that helps people take stronger ownership of their oral health," said Patricia Verduin, chief technology officer for Colgate-Palmolive. 
The Colgate Plaqless Pro toothbrush will be available in 2020 at shop.colgate.com/ces.