By THE NATION
The new division will initially be embedded in ADK’s Singapore, Bangkok, Shanghai, Guangzhou, Hong Kong, Taipei and Vietnam offices, before expanding to the entire network within 12 months.
As part of the initiative, ADK has acquired shares of Vietnamese independent digital agency, VietBuzzAd in Ho Chi Minh City. VietBuzzAd, is one of the leading digital agencies in Vietnam, having won a top 10 YouTube Ads Leaderboard at Cannes Lions Festival 2019 for the LG World Cup campaign `Set Fire to the Dreams`.
ADK CONNECT provides fully integrated end-to-end digital solutions, using data analytics to empower creative planning and performance campaigns.
Following the share acquisition by ADK, VietBuzzAd’s brand name has changed to “VBA”. The acquisition will enhance ADK’s capabilities in Vietnam, further strengthen its digital-related services and expand business scale.
Yasu Katagi, CEO of ADK Global Operations said: “ADK CONNECT takes us into the next stage of our growth in Asia, focused on bringing future-facing solutions to our client partners. ADK CONNECT helps us deploy the best trends, tech and practices to develop new tactics and strategies to optimise results. I'm also very happy to be able to work with VietBuzzAd in Vietnam, one of our fastest growing markets that’s 100 per cent focused on digital innovation. ADK CONNECT lets us further accelerate this growth and provides solutions that will drive our clients' businesses”.
Nguyen Huu Hanh, CEO and founder of VietBuzzAd, said: “I am excited to be joining the ADK Global family and especially ADK CONNECT. It will provide strong integrated digital solutions for ADK clients and a base for us to further grow the businesses of our existing clients as well as opening up opportunities in other markets”.