Geekcon Valley, Pi Datametrics tie up to introduce ‘intelligent’ SERP features

The new features enable users to optimise their Web pages more efficiently to position themselves on the first page of search engines.

Previous search engine optimisation (SEO) processes involved website revision, content updating, and adding quality links, relying mainly on high search volume keywords. However, these methods alone are not enough in today’s artificial intelligence-driven landscape because search engines such as Google incorporate AI into its algorithms to learn about individual behaviour and understand people’s intent, resulting in big SERP changes.

In this new AI-driven landscape, various features affect SERPs provided by Google to not only address keywords but also user’s intent, including questions, images, videos, voice search, and even Google Ads and social media links. Consequently, positioning Web pages on the first page of Google becomes increasingly difficult if the same method of SEO which relied only on keywords is used.
The new SERP features a suite of tools with intelligent technology developed by Pi Datametrics, which helps analyse the results page ecosystem, revealing what combination of features Google prefers a Web page to display when ranked on the results page. This is done to understand the user’s intent of what they would like to see.

“Geekcon Valley has been operating a search engine business for more than three years, while Pi Datametrics has been in the business in England for more than 13 years,” Geekcon chairwoman Titima Udom said. “Both companies entered into a joint venture to conduct business for just two years. In the past year, Geekcon Valley achieved revenue of Bt40 million. This year, I expect it to generate revenue of up to Bt80 million. This is considered good amid the Covid-19 situation that is currently spreading in many countries around the world, leading more consumers to choose or buy products from various websites.”
Geekcon CEO Wilert Orawanwong expects the company to have more than 30 supervised customers this year from the existing 20.

“We have supervised small and medium companies such as Unilever, Nivea, Index, Big C, Land and Houses, Eucerin and Jaspal, and generate sales for customers in the real estate business. After promoting a page to do with condominium sales, it shows up on page 1 in Google within two months. Skincare firm Eucerin has successfully created a product page that appears on the first page in Google search and has received quite a good response from customers, leading to a 50 per cent increase in sales,” Wilert said.

“Search engines have rapidly evolved,” said Pi Datametrics CPE Jonathan Earnshaw, an expert in search engines. “For instance, Google’s algorithms change almost every week, not including the 4-5 annual core updates. Google’s search engine results page has disruptively changed. It is therefore important to have equally advanced technology to analyse three factors – understanding customers’ intent, analysing Google and the combination of features its algorithms choose to display and rank results on the first page based on AI learning from past searches, and understanding the digital landscape and connectivity in both search engines and social media.”