Monday, September 21, 2020

Lazada extends help to small businesses with new package

Apr 16. 2020
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By THE NATION

Online marketplace Lazada is launching campaigns, like the SME Stimulus Package, to help at least 50,000 small businesses across the nation to pull through the Covid-19 crisis.

The campaign, in which all commission and fees will be waived from April 15 to May 15, is applicable to existing Lazada partners as well as new ones, chief marketing officer Paradee Sinthawanarong said.

The businesses will also be allowed access to other Lazada services such as the live streaming application LazLive.

The e-commerce platform also launched the YesICan campaign in the beginning of this month to encourage entrepreneurs to switch to selling online.

With people having to stay at home to prevent the spread of the virus, up to 60 per cent more customers are visiting Lazada, and are spending at least 11 minutes browsing the website on average.

Over the past month, up to 26,000 new businesses have joined Lazada, bringing the total number of businesses showcasing their products on the website up to 200,000.

“Lazada has experienced overall growth from mid-March to mid-April,” Paradee said, adding that Lazada orders rose by 100 per cent while the trading value increased by 130 per cent compared to February and March. The best-selling products are electric appliances, kitchenware and toys.

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