By THE NATION
Founded in late 2019 by two insurance industry veterans, Go! Insurance aims to redefine health insurance in Thailand and in Southeast Asia in terms of simplicity, flexibility and affordability, while offering a hassle-free all-digital customer experience, the company said.
Go! is a digital platform designed to offer personalised health insurance packages that meet customers' lifestyles and budgets.
The company was founded by Firras Sabbah, previously chief information officer of Allianz Thailand General Insurance, and Eric Agulhon, who has extensive insurance industry experience through positions at MAAF, AXA and Allianz in Europe and Asia.
Go! Insurance is set to kick off in Thailand with GoHealth as its first product for the Thai market. By simply setting a monthly budget, the platform offers a product that matches that budget and once the online payment is done, the customer is insured right away without having to go to any agent or office.
“With the pandemic challenge, we believe that digitising health insurance can benefit everyone, especially people in Thailand and SEA, where digital services are on the rise and people have access to smartphones,” Sabbah said.
“We believe there is a better way of offering insurance packages by creating a digitised product, which customers can complete without disturbing their daily routines,” he added.
GoHealth customers can access a broad network of hospitals where they will be treated the same way as traditionally insured customers, without having to pay anything upfront, the company said.
Go! is working with Krungthai Panich Insurance.
Funds from the pre-seed funding will be used by Go! to stimulate its growth in Thailand, develop its platform and invest in talent acquisition, the platform added.