By THE NATION
While restaurateurs do not need to download the application or pay fees and can manage their back-office system online on a real-time basis, diners can browse menus, order food, and make contactless payment. The platform will be fully rolled out by October.
Ruangroj Poonpol, KBTG chairman, said restaurants are doing their best to adapt to the new normal and according to KResearch, market turnover for restaurants this year is likely to stand at around Bt380 billion, down almost 10 per cent compared to last year because customers are preferring to eat at home due to the Covid-19 outbreak.
Hence, in line with this trend, KBTG has designed and developed “Eatable” – a complete online food ordering service for restaurants and consumers. For instance, those who wish to dine at restaurants can order food by scanning the QR code at their table or by opening a link created by the Eatable platform. This way, diners will not have to wait for the server to take their order.
Customers wanting to pick up their food can place their order via the platform and set a time for pick up. This way, they will not have to wait at the restaurant.
Restauranteurs, meanwhile, can use the platform to launch promotions, as well as create or change information and prices. The platform also has a feature that helps restaurants keep track of orders and update customers in real time.
In September, Eatable will be linked to an online payment service, which allows its customers to place orders and make payments through a single channel.
KBTG will also launch “Kai Tai Dian Cai” food ordering programme that caters to Chinese tourists at the end of the year. This app can be used via WeChat.