Muji reduces prices to become an everyday brand
Muji Thailand is continuing to revise its prices so the brand becomes more affordable for Thai consumers, said Akihiro Kamogari, managing director of Muji Retail (Thailand).
He said the company has been able to reduce prices by eliminating unnecessary processes and improving its operating efficiency.
This year, the brand adjusted its retail price of more than 604 items sold in Thailand, 127 of which are in garment category and 477 in the household category. The brand plans to revise the price of 55 furniture items this month.
Last month, Muji opened its 20th store in Thailand at the Mall Ngamwongwan in Nonthaburi. This new store is the second biggest branch after the one at Samyan Mitrtown in downtown Bangkok.
