FRIDAY, March 29, 2024
nationthailand

KE Group teams with Alibaba Cloud to launch ‘first-in-Asia’ SKY OS platform for retail and real estate sector

 KE Group teams with Alibaba Cloud to launch ‘first-in-Asia’ SKY OS platform for retail and real estate sector

Luxury real-estate-developer KE Group and global tech leader Alibaba Cloud have teamed up to create SKY OS – a platform offering new sales channels backed by big data to malls, shops, restaurants, hotels, offices and more.

A payment gateway and e-wallet are also included to complete the SKY OS loop.
The “SKY” application of the platform integrates different applications from its partners to provide a connected system for clients’ sales and operation management.
SKY OS has five elements:
1. A Loyalty and Campaign module enabling businesses to cultivate big data from their customer database, create the right promotions, build and maintain relationships with members, and optimise results from marketing.
2. O2O (Offline-to-Online) model for businesses to join offline and online channels through integration of sales and marketing operations.
3. Seamless integration via what Alibaba Cloud calls its world-class engine and infrastructure.
4. A massive data analytical engine provided by Alibaba Cloud to give businesses access to big data so they can target customers precisely.
5. Cashless system of e-wallet, e-voucher, e-coupon, and points collection and redemptions that serve most retail businesses’ needs.
KE Group said the platform is open to all, but will be available by the end of this year to tenants of SET-registered Bualuang K E Retail, including CDC Shopping Center, the Crystal Ekamai-Ramindra, Ratchapruek, Chaiyapruek, The Scene, Plearnary Mall, Amorini, Summakorn Place Ratchapruek, Ramkamhang, Rangsit and I’M Park Chula.
KE Group said building a SKY OS platform will cost small and medium-sized businesses between Bt300,000 and Bt1 million, compared to the Bt800,000-Bt5 million it would cost to build their own application.

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