Monday, October 26, 2020

Siam City Insurance rebranded as FWD after acquisition

Oct 16. 2020
Siam City Insurance's successful rebranding as FWD General Insurance was announced at a press conference led by Bob Wouters - CEO, second from the left.
Siam City Insurance's successful rebranding as FWD General Insurance was announced at a press conference led by Bob Wouters - CEO, second from the left.
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By The Nation

Siam City Insurance (SCI) has changed its name to FWD General Insurance, after the latter acquired the insurer in December 2019.

SCI's policies will now be underwritten and delivered by FWD General Insurance, with a strong focus on digital insurance to meet changing demand.

"We're thrilled to build out our general insurance business with this rebrand and look forward to creating a new and exciting insurance experience to help more people in Thailand protect things they value," said Bob Wouters, CEO of FWD General Insurance, Thailand.

Existing customers of SCI will not be affected by the rebrand and will continue to receive protection, benefits and customer services in accordance with the terms of their policies, said FWD.

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