By THE NATION
AIA Group Limited has released the findings from a ground-breaking research initiative, “Healthier Together”, revealing the eight key ingredients that go into living “Healthier, Longer, Better Lives”.
The study was conducted by global data insights company Kantar Group and involved in-depth interviews with more than 80 experts from a broad spectrum of professional disciplines in Thailand and across Asia-Pacific.
The study findings were then validated through a survey of 6,000 consumers in the region, including 1,500 people in Thailand.
When comparing the markets in terms of how well they are performing in living "Healthier, Longer, Better Lives", Thailand topped the rankings with 35 per cent rating themselves as adopting almost all of the eight identified ingredients and 61 per cent saying they were achieving four or more, the highest of all six countries in the survey.
In terms of relative importance of each of the eight ingredients, Thailand was the only market to indicate that ‘”being self-motivated” was the most critical ingredient, although “having an optimistic outlook”, which rated the most powerful driver in all other markets, came a close second.
“Make time to recharge” is the easiest first step for people to take, while “be active and engaged” was also seen as important and yet this was the behaviour which Thais most need to improve on.
Stuart A Spencer, AIA Group chief marketing officer, said: “The AIA purpose is to help people live healthier, longer, better lives. It’s therefore critical to gain a deep understanding of what people can actually do to achieve this, and how we can help them, beyond the obvious steps of exercising, eating healthily and getting sufficient sleep, particularly in the context of Covid-19.”
Spencer added: “This is really exciting because the findings of this unique piece of research now deliver to us a clear pathway. ...It identifies real actions people can take to improve their physical and mental well-being, and real clarity, which has never been more important to us all than it is right now.”
The complete findings of the AIA Healthier Together study and survey can be viewed at: www.aia.com/healthiertogether.