Thai team takes top prize at L’Oreal innovation contest
A Thai team has captured the grand prize in the 25th L’Oreal Brandstorm competition in Paris where 25,000 students from around the world took part.
The winning team comprised Veerin Worakittisophon, Belle Ling and Journey Ling from Assumption University’s Martin de Tours School of Management and Economics.
They have just finished their last semester and will graduate in January with a Bachelor of Business Administration in International Business Management.
Even with a full class load, the students decided to try their luck in the competition as they recognised the importance of applying what they learned in school to the real world.
The theme this year was “Disrupt Men’s Grooming with Life-Changing Innovation”.
They came up with “Ultimate Man Bullet” as their brand concept.
It is a 3-in-1 solution for face, body and hair that takes the form of water-soluble compact powder pressed into spherical “bullets”.
It is leak proof, lightweight, non-liquid and convenient to meet the needs of millennial men as they travel, go to the gym or engage in sports.
To advance to the global final in France, the team needed to make it through the Thai national and Asia regional rounds before facing 41 other teams, each a winner from its country and region.
The teams had five minutes to pitch their brand concept in an innovation fair. The top three teams were invited to present their concept to a panel of VIP judges and a full audience.