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	The ad features a celebrity talking about her struggles in the entertainment world and how she must work to keep her skin light - tostay atop the industry.</div>
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	The ad ends with the celebrity in black-face and the tag line, &quot;towin, you just have to be white.&quot;</div>
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	Internet users took to message boards, Twitter and Facebook to voice their displeasure.</div>
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	&quot;This is some serious sickness, the worst kind of commercial,&quot; one person posted.</div>
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	&quot;Thai celebs are among the worst propagators of such harmful ideals,&quot; tweeted Kaewmala, an author and commentator.</div>
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	The ad, featuring Thai actress Cris Horwang, had over 84,000 views on YouTube as of Friday morning with over 3,400 dislikes and only 100 likes.</div>
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	Lighter skin colour is often idealised in Thai society where it is associated with wealth and beauty.</div>
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	It is not the first time that a skin-whitening ad has caused uproar in Thailand.</div>
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	In 2012, an ad for a skin-whitening product for a woman&#39;s genitals also caused much consternation among internet users.</div>
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	- DPA&nbsp;</div>

Thai skin-whitening ad causes internet uproar

Bangkok - Internet users in Thailand took to social media on Friday to protest a skin-whitening ad that they regard as racist.