Roscic, 52, is currently president of Sony Music&#39;s classical music division and has never run an opera house. He was born in Serbia and grew up in Austria. 
&nbsp;&nbsp; &nbsp;&quot;I believe we need to look to the future, although that isn&#39;t to criticise the status quo,&quot; Culture Minister Thomas Drozda said as he announced the appointment. 
&nbsp;&nbsp; &nbsp;He said he wanted to opera house &quot;to ensure that it can attract the global stars of tomorrow... If you like, a State Opera 4.0.&quot; 
&nbsp;&nbsp; &nbsp;In the age of Broadway and Netflix, &quot;the genre has lost meaning and... faces never-before-seen competition for the public&#39;s time and money,&quot; Drozda said.

Sony classic chief to head Vienna State Opera

VIENNA - Austria's government named Bogdan Roscic on Wednesday as director of the prestigious Vienna State Opera from 2020, replacing Frenchman Dominique Meyer.