Telenor, Netflix to provide video streaming in 13 nations
Telenor Group and Netflix have agreed to enter a long-term strategic partnership to provide their members in 13 countries with a world-class video streaming experience.
The agreement covers Telenor’s large mobile and fixed-line footprint in Asia and Europe and includes multiple touchpoints with customers, such as set-top-box integration, mobile payments and joint marketing activities.
Gunnar Sellag, chief marketing officer for Telenor, said the company’s aim is to provide the best and most relevant digital services to its large global footprint and partnering with the world’s largest Internet TV network is one big step towards this.
“In addition to offering seamless entertainment on the mobile and set-top boxes through our large footprint in mobile-first countries in Asia, we can now enable customers to experience Netflix for the very first time through facilitating easy subscription payments via their mobile bill,” he said.