By The Nation
The Disney Tsum Tsum Line game has been downloaded 3.7 million times in Thailand, the third highest rate in the world.
The cartoon characters will be used in a variety of premiums customers can redeem using their stamps collected each time they make a purchase at any Tesco Lotus Express store nationwide.
“Stamp campaigns have consistently [proved] to be a winner with our customers, since the launch of our first campaign with Doraemon,” said Mark Roughley, customer director for Tesco Lotus. “Since then, collection and redemption rates have consistently gone up.
“For our latest campaign, we have chosen Disney Tsum Tsum characters. With every Bt50 a customer spends at Tesco Lotus Express [from] May 25 until September 27, 2017, they will receive one stamp. Once enough stamps have been collected, they can then be redeemed for a variety of premium products.
“Disney Tsum Tsum has a huge following in Japan, the USA and [South] Korea. The Line game bearing these characters have been downloaded more than 65 million times worldwide. Thailand is the third-largest market for the game, with 3.7 million downloads. This shows that there is already a strong fan base of the characters. We hope that our customers will enjoy collecting the premiums bearing these lovely characters.”
Disney Tsum Tsum originated in 2013 in Japan. The characters are popular cartoon personalities from Disney, such as Micky Mouse, Minnie, Donald Duck, and Winnie the Pooh. The toys are also sold at Disneyland Paris, in the United States and in South Korea.
“We are confident that Tesco Lotus Express customers will love Tsum Tsum, especially female customers aged 20 and above,” Roughley said. “Our premiums are not only cute, but high in quality and useful. For this campaign, we have partnered with our suppliers to offer extra stamps to help our customers collect and redeem faster than ever.”