By The Nation
Ford’s quarterly sales results translated into an overall market share gain of 1.3 percentage points to 6.3 per cent for the April-June period, marking Ford’s highest-ever quarterly market share.
“The Ranger and Everest continue to generate an increasingly wider and stronger appeal among Thai consumers across the country, allowing them to continue outperforming their respective segments,” said Narong Sritalayon, deputy managing director, Ford Thailand.
The segment-defining Ranger drove Ford’s overall growth in the second quarter with sales increasing 45 per cent to 9,748 vehicles. The Ranger’s segment share rose a remarkable 3.7 percentage points from the same quarter last year to 12.2 per cent.
The ‘Built Ford Tough’ Ranger lineup in Thailand features 24 different models – from the high-series Wildtrak and premium Ranger FX4, to the more utilitarian XL and XLS variants – giving customers the power of choice in Thailand’s highly competitive pickup truck segment.
Ranger’s year-to-date sales have increased 51 percent to 20,230 vehicles, positioning it firmly as the number three pickup truck in the Thai market.
Second quarter sales of the Everest increased 7 per cent to 1,883 vehicles, helping its segment share for the April-June period rise 1.2 percentage points from last year to 13.5 per cent.
The Everest redefines consumer expectations for a mid-size SUV with its bold design and refined interior, off-road capability with on-road comfort.
Everest is also one of the smartest vehicles in its class with advanced driver-assist technologies that include Adaptive Cruise Control, Forward Collision Warning System, Lane Keeping System, Auto High Beam Control and Driver Alert System.
Year-to-date sales of Everest have now risen 14 per cent to 3,647 vehicles.
The EcoSport compact SUV saw its second quarter sales rise 41 per cent year-over-year to 815 vehicles, helping its segment share jump 4.6 percentage points from the same quarter last year to 11.3 per cent. Year-to-date sales of the EcoSport have risen 36 per cent to 1,278 vehicles.
The E85-compatible EcoSport continues to appeal to Thai customers with its combination of small-car practicality and agility of an SUV.
Ford’s year-to-date sales have soared 41 per cent to 25,513 vehicles, helping it again become one of the fastest growing automotive brands in Thailand this year.
“To support our fast-growing customer base, we’re continuing with efforts to further enhance our overall customer experience at Ford dealerships across the country, including showroom upgrades, aftersales initiatives that increase customer convenience, and comprehensive sales and technician training initiatives,” said Narong.