By The Nation
The Grab mobile app has been downloaded 55 million times, offering merchant partners the opportunity to market their wares and services via the largest customer-loyalty programme in Southeast Asia.
“This is an important step in the development of the GrabPay wallet,” said Jason Thompson, head of GrabPay.
“With our expanded GrabRewards programme, we’ve created an ecosystem in which our customers stay loyal, because a baht spent with Grab is more valuable than a baht spent elsewhere. For our partners, it’s exciting to see GrabPay become a real revenue driver.
“During our soft launch in the last month, a number of our merchant partners have hit their redemption targets four times over already.”
GrabRewards consists of four loyalty tiers – Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier.
Thanks to the updated reward partner’s catalogue, consumers in each tier will receive more targeted, exclusive and exciting rewards with partners such as AirAsiaGo, Deliveroo, KFC and Lazada.
Platinum, Gold, Silver and general GrabRewards members now will receive targeted and relevant rewards that are more valuable and interesting to Grab users.
“We want to create value with every ride taken,” Thompson said. “Beyond providing safe and affordable transport, the points that passengers earn from their rides give them access to a wide range of popular and well-loved retail and lifestyle products that truly matter to them.
“With as little as a day’s worth of rides to and from work, our loyal GrabPay users will be able to redeem reward from our flagship partner. There are also valuable benefits like movie tickets and free meals.”
To celebrate the launch, Grab Thailand passengers who use GrabCar Plus at least three times without a promo code through August 31 will get a fast-track upgrade to Platinum membership.