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Sign and ad business expo signs on for Thailand 4.0

Sep 21. 2017
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By The Nation

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A Thai business tradeshow company is working with a partner in China to organise an international show focused on the sign and advertising business, Sign Asia Expo – Bangkok LED and Digital Sign 2017 – Appexpo Thailand.

The show theme, “China Sign Silk Road”, will introduce Thailand to China’s sign technologies for the first time November 9-12 at IMPAC, Muang Thong Thani.

IBRIX will partner with the Chinese Alliance to Enhance Sign-Advertising Tradeshow Sector for what their press release announces is “Thailand’s readiness to be the Asean gateway”.

And it will demonstrate the eagerness of the sign industry and the exposition industry to sign on to the government’s Thailand 4.0 vision of a high tech economic future for the nation.

Thailand 4.0’s focus in innovation and technology as key factors in economic development “is similar to the sign and advertising businesses that need constant updates in terms of innovation and technology advancement to be able to stay adaptive to other out-of-home media technologies worldwide, which are also developed relentlessly,” said Sakkachat Sivabovorn, CEO, IBRIX Co, Ltd and organiser of the LED and Digital Sign expo for more than 15 years.

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