Monday, September 23, 2019

Mattel Indonesia to introduce batik-wearing Barbie

Dec 05. 2017
Facebook Twitter

By The Jakarta Post
Asia News Network

5,109 Viewed

Mattel is set to launch an Indonesian version of its iconic Barbie toy, with the famous doll wearing the country's signature batik clothing.

As reported by, the announcement came on Monday during 25thanniversary celebrations of Mattel Indonesia, which is a branch of the company's headquarters based in California, United States. 

At the event in Cikarang, West Java, a Barbie clad in batik was gifted to Industry Minister Airlangga Hartarto. 

The doll was dressed in pink-and-purple batik with signature motifs of parang(tongue of fire) and megamendung (blue-and-white cloud). The outfit was completed with a scarf and accessories that included shoes, earrings and a golden-colored necklace. 

"Today, the batik Barbie was launched, which shows that Mattel is geared toward the branding of local Indonesian products," Airlangga said at the Mattel Indonesia factory in Cikarang, West Java, on Monday as quoted by

It is not yet known when the Barbie in batik will be available in stores or what motif the doll will wear. According to Mattel, the company is set to explore further development before officially launching the product in the market.

Facebook Twitter
More in Asia News Network
Editor’s Picks
Top News