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AIA Thailand plans recruitment campaign

Jan 05. 2018
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By The Nation

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AIA Thailand is marking its 80th anniversary year of operations in Thailand, with the “Year of Recruiting AIA FA”.

It focuses on recruiting new generation people who are willing to be full-time agents to join AIA Financial Advisor programme in order to strengthen the AIA agency channel as well as to y deliver the best possible customer experience to AIA policyholders.

This is an addition from last year that AIA opened nine more FA Centre from six existing ones, to be 15 FA centres, in order to develop its agency force to step up as “AIA Financial Advisor (FA)” through intensive and comprehensive training courses.

Moreover, a marketing campaign will play a crucial part of 2018 ambition to penetrate target groups across the country.

Bill Lisle, regional chief executive of AIA Group, said: “Thailand is the largest market from the total 6 markets which I am responsible for, including Korea, Australia/New Zealand, India, Sri Lanka, and Thailand. Thailand is a relatively high growth potential but very challenging market as Thai people have different life insurance purchasing behavior from people in other countries. Agency force still plays a key role in their considering and purchasing decision and be AIA Thailand’s key engine of sustainable growth to stay on leading position in life insurance business in Thailand for long decades. I am, therefore, confident that investing in quality people development especially in AIA Financial Advisor (AIA FA) program will support AIA business and life insurance industry in Thailand to grow continuously and sustainably.”

Tan Hak Leh, Chief Executive Officer of AIA Thailand, said: “2018 is a special year for AIA Thailand as we will celebrate our 80th anniversary. We plan to organize many customer-engagement activities to allow policyholders to celebrate this auspicious year. Meanwhile, we continue to focus on agency channel, which is our core distribution, and AIA FA program is one of our key strategies to recruit and develop our agents, especially the young-bloods agents to become professional AIA Financial Advisor and to have sustainable growth in career with AIA. In addition, we will support our FA agents to accomplish their career advancement and drive them to the same goal, the MDRT qualifiers, which is the international standard of productivity, professionalism and excellence in life insurance business.”

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