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BMW Group Thailand sets new annual sales record in 2017

Jan 25. 2018
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By The Nation

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BMW Group Thailand has announced a historic sales record with 11,030 BMW and Mini vehicles delivered to customers from January to December 2017, an increase of 39 per cent year-on-year and the first-ever fove-digit sales figure in the company’s history.

These milestones have made 2017 the most successful 12-month period for all of BMW Group Thailand’s three business units – with BMW Thailand in particular posting the highest growth rate across BMW’s global network at 43 per cent year-on-year, according to a company press release on Thursday.

On the global level, BMW Group remains the world’s number-one premium automotive company after recording the best-ever annual sales for the seventh year in succession in 2017, growing sales by 4.1 per cent across the year to a total of 2,463,526 vehicles.

This success was spread throughout the company, with BMW and Mini brands achieving new all-time high figures with 2,088,283 BMW vehicles delivered, growing by 4.2 per cent year-on-year and 371,881 Mini vehicles delivered to customers around the world, 3.2 per cent higher than in 2016. BMW Motorrad achieved a seventh all-time sales high in succession in 2017 with a total of 164,153 BMW motorcycles delivered worldwide, an increase of 13.2 per cent on the previous year.

Stefan Teuchert, President, BMW Group Thailand, said “In 2017, we have once again achieved our targets across the three brands of BMW, Mini and BMW Motorrad. In addition to the highest growth rate worldwide for BMW in Thailand, we also saw remarkable success with plug-in hybrid vehicle sales rising by 269 per cent year-on-year, and it is a trend that we expect to continue in the foreseeable future thanks to consistently increasing demand. Likewise, BMW Group delivered more than 100,000 vehicles from the BMWi and BMW iPerformance range worldwide in the past calendar year, delivering yet another proof that our forward-looking technology is the right direction for motorists around the globe.”

A total of 10,020 BMW cars were delivered to Thai customers in 2017, a robust increase of 43% from the previous year and the highest growth recorded for the year across all of BMW’s global operations. The year drew to a close with BMW Thailand also posting their best ever December numbers with 1,422 BMW cars delivered within the month.

Mini sales in Thailand rose by a healthy 11 per cent year-on-year to reach 1,010 deliveries for 2017, while BMW Motorrad had its sixth consecutive year of double-digit growth with 2,001 motorcycles delivered in 2017 – up 10 per cent from the previous year. Both brands joined BMW in setting end-of-year records with Mini delivering 168 cars for its best December since 2015 as BMW Motorrad reached a new high of over 300 deliveries in the same month.

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