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Nestle launches dairy coffee enhancer in Thailand

Jan 31. 2018
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By The Nation

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Nestle is launching into the Thai market Coffee-Mate Milky, which it calls the “world’s first dairy coffee enhancer”.

In a press release, Nestle says the product will “excite the instant coffee market and drive the coffee personalisation trend”, noting that it is the biggest Nescafe launch in Thailand in more than 10 years.

The company is also introducing actor Gunn Svastiwat Na Ayutthaya as a brand ambassador for the product.

Coffee-Mate Milky is said to contain high-quality imported milk from New Zealand and the United States, and to have no cholesterol or trans fat.

Vladislav Andreev, business executive officer – coffee and creamer business unit, Nestlé (Thai) Ltd, said: “We are delighted to offer Thai coffee lovers our latest product innovation. Through a strong collaboration with Nestlé Korea and Nestlé Switzerland, we are offering the first dairy coffee enhancer available in Thailand.”

He said the product was “100 per cent imported from Korea, to fit the milky coffee taste profile preferred by the new generation”.

He added: “Our tests showed nine out of 10 consumers love the product. We are confident that new Nestlé Coffee-Mate Milky, together with Nescafe Red Cup, will make consumers’ everyday cup of coffee more pleasurable and strengthen Nestlé Coffee-Mate’s leadership in the creamer market.”

Speaking about the new brand ambassador, Andreev said: “Gunn represents the new generation with his youthful energy and natural acting talent. Gunn also loves his coffee as a white cup, enjoying a milky coffee taste profile, and he drinks his delicious coffee in a very charming manner.”

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