By The Nation
The deal will see it bring in SnailWhite products to traditional trade shops nationwide. Sales of the product in sachet packaging will also be promoted. The expansion to the traditional trade channel is expected to significantly boost the company’ sales.
Sarawut Pornpatanarak, chief executive officer, said: “In 2018, the company plans to increase our customer base and sales through the expansion of distribution in nationwide traditional trade channel thanks to the cooperation with Sino-Pacific.”
Sino-Pacific is the country’s leader in transport and distribution of goods to traditional trade nationwide. It has been in the industry for over 40 years and trusted by more than 70 leading global brands to serve them as local distributor.
Sino-Pacific also uses world-class delivery and storage system standards. The four distribution centres nationwide, in Bangkok, Pattaya, Chiang Mai and Phuket, have enabled Sino-Pacific to efficiently manage goods flow and achieve transport cost efficiency.
“At present, Do Day Dream supplies our products through only 1,300 shops. The cooperation with Sino-Pacific will increase our capability to reach more than 440,000 existing traditional trade shops across the nation,” Sarawut said. “We will focus on using sachet packaging, which is compact and affordable, to penetrate traditional trade market. Priced at Bt39t, the sachets will best address the diverse needs of consumers, especially those buying goods from convenience stores and mom and pop shops.”