Central Department Store readies for ‘the future of retail’

Executive vice president Piyawan Leelasompop‎ said the company was ready to offer full services via its social platforms. 
“Central on Demand allows customers to shop at their convenience, whether they are in Bangkok or other cities, even if there’s no Central Department Store present in that city,” he said.
The plan is in line with Central Group’s “New Central, New Economy” business strategy for 2018-2022.
“Central Department Store is the first in Central Group to offer full-scale services through omnichannel platforms before the model is extended to other businesses within the group,” said Piyawan.
At present, Central Department Store offers services on Facebook (1.2 million followers), Twitter (0.98 million), Line (five million) and Instagram (38,000). 
Central on Demand, introduced one year ago, has 65,000 followers with more than Bt10 million worth of orders, a figure expected to reach Bt100 million this year.
“We are the leader of every digital platform and we offer a seamlessly connected omnichannel experience to respond to our customers, especially millennials,” said Piyawan.
“We’ve seen a 20-per-cent increase in this group in the past year, from 12 per cent in 2016 to 30 per cent this year.”