Property giant relaunches tech approach

This initiative aims to build on DDproperty’s 10-year industry and technology experience, and marks a new phase in the company’s journey from a regional property media powerhouse to a high-growth technology company, it said. It includes revamped websites, mobile apps and a new brand identity, DDproperty said. These collectively aim to bring to life to DDproperty’s role as an adviser to property seekers, the firm said. 
The new website and mobile app are intended to make every property search a highly personalised and intuitive experience. The firm says it has algorithms trained to recognise behavioural cues to determine the kind of properties a user is looking for and the content they are likely to be interested in. As DDproperty site learns more about each user’s needs and preferences, solutions will increasingly become tailored, smarter and more accurate, the firm claims. 
PropertyGuru Group CEO Hari Krishnan said: “Millions in Southeast Asia have searched and found their homes with us. That’s both a privilege and a responsibility. As we look forward to the next decade, we recognise that people not only want the home finding and buying processes to be simpler and faster, but also expect highly customised solutions to meet their needs and challenges.”