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Duck exporter eyes New Zealand market

Apr 19. 2018
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By The Nation

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Charoen Pokphand Foods PCL (CPF) says it is eying growth in New Zealand for its cooked duck products.

The food conglomerate expects that cooked duck sales will grow by 16 per cent this year to reach Bt1.3 billion, due to growth in the European and New Zealand markets. 

Prasit Boondoungprasert, the firm’s trade chief, said in 2017 that CPF exported 4,590 tonnes of duck to Europe, Japan, Hong Kong, New Zealand and elsewhere. 

CPF hopes to export 5,500 tonnes and increase its revenue from Bt1 billion to Bt1.3 billion this year, partly on the back of New Zealand demand. 

New Zealand has become one of CPF’s fastest growing markets for duck since it entered the market almost two years ago, making it the first company approved by the Ministry of Primary Industries to import fully cooked duck to New Zealand.

Since then, CPF said its cooked duck had become one of New Zealanders’ favourite dishes due to its taste and easy preparation of just reheating. 

New Zealand consumers said they were unlikely to cook duck at home because they were unfamiliar with the meat.

“New Zealand consumers choose to eat duck at restaurants. It is because they worry about the food preparation and cooking process,” Prasit added. 

CP Authentic Asia Duck is fully roasted making the cooking process easy. It sells alongside the popular Peking Crispy Duck.

The popularity of duck products in New Zealand reflected the confidence in the Thai food safety procedures, Prasit said.

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