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Shopee launches celebrity collaboration

Apr 19. 2018
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By The Nation

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The “Shopee Celebrity Club” features a series of online stores opened by personalities including Woonsen Virithipa, Janie Tienphosuwan and Opal Panisara. 

Shopee, a leading e-commerce platform in Asean and Taiwan, says users can now easily access a curated collection of products by celebrities on Shopee, including cosmetics, supplements, facial and body-care products. To celebrate the launch, Shopee will offer a special discount of up to Bt100 off across all celebrity stores until April 23.

Agatha Soh, marketing boss at Shopee, said: “Shopee Celebrity Club reiterates our commitment to constantly improving our platform, features and product offerings to cater to the needs and preferences of all Thais, and to continually find ways to reach out to and engage with them. 

She continued: “In line with the preference of Thais to engage with celebrities on social media, the launch of celebrity shops aims at connecting with users on a deeper level, in particular, users who are huge fans of these Thai celebrities. We are honoured to be the first-ever e-commerce platform to deliver an extraordinary online shopping experience for all Thais.”

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