By The Nation
Children’s movies offer a market growth opportunity for Major Cineplex, the firm said as it announced the new service innovation at Mega Cineplex Bang Na starting today.
In collaboration with Kodomo, a high-end children’s brand from Japan, Major is hoping the rollout will expand the customer base of children and families, it said in a press release on Friday. With over 250,000 members of “M Gen Kids” – children aged 5-12 – the market for children and families is growing.
Kodomo Kids Cinema will provide an exclusive movie experience and fun together in a private group, said Niti Pattanapakdee, chief media officer of Major Cineplex Group Plc. “It is important to help [foster] children’s thoughts and emotional development. The cinema is also supported by various film studios to show a variety of movies, such as animations, cartoons, and adventures.”
Kodomo Kids Cinema features Playland, a land of happiness, colourful balls and sliders for children to play before the movie, said the release. There are 84 candy-coloured chairs that create a brilliant cinematic atmosphere.
The new kid’s cinema creates a new alternative for parents to use a cinema for recreational activities. It also provides a meeting place for children and parents to share and enhance new learning skills. In addition, it can also serve as a venue for children’s activities to shape their behaviours so that they can choose activities and spend time wisely in the future, said the company release.