M2030 brings consumers and companies together in a mission to end malaria in the Greater Mekong Sub-region and in Indonesia by 2030, a press release said.
In support of this cause, Shopee will spearhead a series of campaigns and activations in the coming months. Other M2030 partners include the Tahir Foundation,3 DT Families Foundation,4 Yoma and the Dentsu Aegis Network.
Malaria is the world’s oldest and deadliest disease, taking nearly half a million lives every year, of which are mostly children under the age of five and pregnant women.
Chris Feng, Chief Executive Officer of Shopee, said that it is happy to be coming onboard as one of M2030’s pioneer brand partners in support of their mission to eliminate malaria in the Asia Pacific region by 2030.
"This issue strikes close to home, and as a company that is committed to using technology to improve the lives of consumers across the region, we are determined to play our part to help drive awareness and raise funds to support the elimination of malaria. We hope that all Shopee users can join us in supporting this cause.”
M2030 made its official launch announcement at an international Malaria Summit on April 18 in London, jointly hosted by the RBM Partnership to End Malaria5 and the Bill & Melinda Gates Foundation.
The Summit brought together major public, private and multi-sector entities announcing their commitments and plans to accelerate the fight against malaria. The summit saw around 700 participants in attendance, including Zhou Junjie, Chief Commercial Officer of Shopee, and keynote addresses from Bill Gates; Hon Penny Mordaunt, UK Secretary of State for International Development; Hon. Julie Bishop, Minister of Foreign Affairs, Australia and other global leaders from the public and private sectors.
During the launch conference, M2030 shared its commitment to work closely with its partners to drive awareness across the region and raise USD 5 million by 2020.
"Malaria used to impact millions of lives in Asia-Pacific. However, through smart investments and effective tools, we have halved the number of malaria cases and deaths over the past 15 years,” said Patrik Silborn, co-founder of M2030 and Senior Director Resource Mobilization at APLMA in the statement.
“Now, for the first time ever, we’re bringing together businesses and consumers in Asia to defeat malaria in the region.”
“We’re delighted to have Shopee come onboard as one of our pioneer brand partners for this cause,” he added. “With Shopee’s extensive reach of over 115 million users across the region, we are confident that together we can make a positive difference.”