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AIA Thailand launches ‘AIA FA’ online ad targeting new-gen financial workforces

Aug 27. 2018
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By The Nation

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AIA Thailand is reinforcing the success of its “Year of Recruiting AIA FA”, focusing on recruiting new-generation people willing to be full-time agents to join the AIA Financial Adviser (FA) programme through its new online commercial targeting financial workforces.

In addition, the insurer has developed “FA 2.0”, a comprehensive and intensive training programme specifically designed for AIA financial advisers together with innovative technology development in order to support its advisers to professionally deliver exceptional services to customers, the company said on Monday.

Kris Chantanotoke, chief agency officer of AIA Thailand, said: “Since we launched the AIA Financial Adviser [AIA FA] programme in 2009, we currently have more than 7,800 financial advisers. In [the first] seven months of 2018, there were more than 2,800 people joining the AIA FA programme – double-digit growth. 

“Moreover, we currently have 15 AIA FA Centres across Thailand to provide comprehensive and intensive training courses to help support our agents to step up as ‘AIA Financial Advisers’ to professionally deliver the best possible customer experience to AIA policyholders. 

“AIA FA therefore delivers better performance with an average 10 per cent higher than that of the general life-insurance agents in terms of cases submission, 13 per cent higher in terms of insurance premium per case, and 74 per cent higher in terms of active ratio. Recruiting more AIA Financial Advisers is clearly demonstrated to be a good key strategy to increase our production and customer-care efficiency.”

Alisa Simaroj, AIA Thailand’s chief agency management officer, meanwhile disclosed the road map for AIA agency development and the AIA FA plan. 

“We have developed the FA 2.0 programme, a compulsory 12-month comprehensive and intensive training programme to prepare all of our financial advisers to have well-rounded skill and knowledge, including product features, financial planning, marketing analysis, selling skills, market-expansion strategy, and so on, to develop them to professionally deliver the exceptional services to customers,” she said. 

“All AIA FAs will also be closely supervised and coached by experienced agency leaders and MDRT [Million Dollar Round Table] qualifiers through joint fieldwork. In addition, we have prepared a clear road map to build a successful career for our FAs, as well as to encourage and support them to become MDRT qualifiers, which is an utmost success in a life-insurance agent career,” Alisa added.

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