By The Nation
In her new role, Caldeira will leverage almost 17 years of experience with L’Oréal in Europe to drive forward L’Oreal’s mission to create “Beauty For All”, making beauty universal for Thai consumers, said a company press release.
Caldeira joins L’Oreal Thailand after spending the last four years as the country manager for L’Oreal Portugal, At 35, she was the first and youngest female in L’Oreal’s Portugal history.
Over the course of her career with L’Oreal, Caldeira has been given the responsibility for three international assignments, played a development role at headquarters, and directed operations in Spain, one of the toughest and most challenging economies, for four years.
Caldeira joined as a marketing trainee for L’Oreal Paris haircare in Portugal, moved to Paris as project manager of the Garnier development marketing international team on the Asian market and was later promoted to Europe zone marketing manager in Portugal, then general manager for the consumer products division in Spain. There, she put her strong profit-and loss-management skills to use in increasing turnover and profitability, launching new products and developing iconic brands.
Commenting on the appointment, Pierre-Yves Arzel, vice-president for South Asia Pacific Zone, L'Oreal said: “Ines’ achievements in Europe have proved her skills as a great people manager who fully incorporates L’Oreal’s spirit by leading and enabling her team and continuously developing their talents. I am convinced that she will integrate smoothly in Thailand and successfully drive strategic choices.”
Caldeira said: “I am pleased and honoured to assume my new role in Asia with L’Oreal Thailand. I look forward to continuously driving the four key priorities of development: consumer centricity, digital acceleration, great employer and great citizen to develop high-performing talents, drive growth of the subsidiary, as well as contribute to the Thai community.”