Tuesday, February 25, 2020

Award energises M-150 company

Oct 04. 2018
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By The Nation

M-150, a leading Thai-owned energy drink and a major brand of Osotspa Public Company Limited, led by Mr. Sarun Ladawon, second from right, the head of M-150 brand building, has been awarded “The Most Powerful Brands of Thailand 2018” prize by Prof Sakon Varanyuwatana, centre, Vice Minister of Commerce, during the presentation ceremony.

M-150 won based on its success in four criteria: awareness, preference, usage and image. The achievement reflects the brand’s strength and influence as Thailand’s most popular energy drink. It also emphasises Osotspa’s commitment to creating premium-quality products, providing a positive experience and the highest satisfaction to its customers, as well as implementing a strategic plan to drive growth. M-150’s business plan consists of three key strategies: sports marketing, music marketing and idol marketing which were implemented through comprehensive activities across a wide range of channels. This strategic effort helped to make M-150 a top brand and the No.1 energy drink among Thai consumers.

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