By The Nation
M-150 won based on its success in four criteria: awareness, preference, usage and image. The achievement reflects the brand’s strength and influence as Thailand’s most popular energy drink. It also emphasises Osotspa’s commitment to creating premium-quality products, providing a positive experience and the highest satisfaction to its customers, as well as implementing a strategic plan to drive growth. M-150’s business plan consists of three key strategies: sports marketing, music marketing and idol marketing which were implemented through comprehensive activities across a wide range of channels. This strategic effort helped to make M-150 a top brand and the No.1 energy drink among Thai consumers.