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'Tuck' helps GuavaPass celebrate its third birthday

Oct 11. 2018
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By The Nation

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GuavaPass, a leading provider of boutique fitness classes to thousands of across 12 cities worldwide, is celebrating its third year in Bangkok as it records a year-over-year growth of 62 per cent in the city.

To mark its anniversary and success in Thailand, GuavaPass has organised a six-week “Be Like Tuck” Challenge for current clients and is offering exciting birthday specials for new Thai customers.

Now the largest healthy living community in Asia and the Middle East, GuavaPass is a subscription-based service offering flexible fitness memberships starting from Bt1,390. It provides access to over 100,000 premium classes every day in Bangkok, at over 100 fitness studios, with workouts like HIIT, boxing, pilates, yoga and more.

“The past three years have been an incredible journey for us in Bangkok. Since last year we’ve seen a whopping 62 per cent growth and this year itself we’ve seen an average growth of 25 per cent month on month growth! It’s amazing to see a business grow from zero and thrive in a market where it’s clear that the fitness trend is on the rise. 

“GuavaPass has clearly established itself as an authority in the fitness and wellness space and I have plenty of fun facts to share. For instance, we’ve noticed that the top favourite workouts for Thai customers are yoga, pilates and HIIT and the most popular fitness day is Tuesday at 6pm to be absolutely precise,” said Benyapa Uafua, General Manager of GuavaPass.

The company said that to celebrate turning three, it has decided to show off the one thing that is most valuable, its members! The “Be Like Tuck” Challenge is unlike anything you’ve seen before from a fitness provider: it is a celebration of a top user. Instead of influencers, celebrities or high-flying athletes, this challenge is for real people, based on real members, and their stories. In Bangkok, it’s Tuck Thanchanok Arnurakprakarn. Since joining GuavaPass three years ago, she has booked, has sweated through and has completed over 710 classes! She will be featured as the face of this six-week, total body, transformation challenge.

GuavaPass is now encouraging all of their Bangkok members to “Be Like Tuck”. The challenge will take members on a six-week fitness journey from October 16 to November 26. It is open to everyone no matter what their fitness level is. All they need to be is a GuavaPass member. 

The goal is simple: they need to book and complete three classes at different studios per week, and they will receive an exciting prize weekly from sponsored partners like Chope, Shopee and PurelyB, plus perks from GuavaPass. Top customers from each market globally will stand a chance to win the grand prize, which will include USD 50 (approximately THB 1,619) worth of GuavaPass credits and other exciting perks.

“You don’t have to wait for 2019 to kick-start your journey to achieving your health and fitness goals, just register for the ‘Be Like Tuck’ Challenge by the 16th and get started now. Plus, all of those prizes will surely keep you incentivised to stick with it. We’re rewarding you for getting fit and sticking to your goals,” added Benyapa.

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