By The Nation
The company said in a press release issued on Thursday that it has captured 70 per cent of domestic market share, and is has been domestically and globally implementing marketing and promotional schemes to enhance awareness at international level.
It recently opened Taokaenoi Land Plus, at Centre Point, SiamSquare, to become a shopping landmark that offers value-for-money products. Renowned star “Bella” was the presenter.
Itthipat Peeradechapan, Chief Executive Officer of Taokaenoi Food and Marketing, said: “The Company has spent a large amount of budget on marketing and promotion. On this occasion, we are delighted to have Ranee ‘Bella’ Campen as the presenter to promote Taokaenoi Land PLUS.
“This prototype will become a landmark for international tourists as well as Thai people who would like to buy souvenirs for loved ones or themselves. In addition to catering for their needs, the shop will carry value-for-money products and deliver a pleasurable shopping experience to customers who shop here. At Taokaenoi Land PLUS, they will find a wide range of products besides snacks, which are the strength of existing Taokaenoi Land.”
At this new shop, tourists will enjoy a one-stop shopping experience. Under one roof, they can find a wide array of products, including products of Thailand that are internationally recognised, such as health and spa products, moisturiser, woven products and other souvenirs.
Furthermore, Taokaenoi Land PLUS aims to be a distribution channel that promotes high-quality local products. Products the shop offers were carefully selected to reassure the customers that they will receive the best souvenirs. In addition to products and services, the shop provides “try before you buy” service to enhance the customer satisfaction.
“The company expect to open at least 80 more branches within three years in tourist destinations countrywide. The shop size will vary from 50 to 200 square metres or larger depending on the areas are worth the investment,”said Itthipat.