By The Nation
Within the framework of this new long-term partnership, the Swiss watchmaker also becomes an Official Partner of the FFT.
Having been a loyal partner to the tennis world for the last forty years, Rolex will become a Premium Partner of Roland-Garros in 2019 and the Official Timekeeper for the Roland-Garros tournament in Paris.
A press release said that the bond between Rolex and tennis is built upon a shared passion for excellence,
perfection, precision and elegance.
Already a partner of The Championships, Wimbledon in London since 1978, the Australian Open in Melbourne and the US Open in New York, Rolex now enjoys a close relationship with all four of the major tournaments on the international circuit, which together make up the Grand Slam.
The Geneva-based company is now directly associated with each of the world’s most prestigious tennis tournaments. It also sponsors some of the world’s top players, many of whom have triumphed on the famous clay court in Paris, such as Chris Evert, Björn Borg, Jim Courier, Justin Henin, Ana Ivanović, Li Na and Roger Federer.
As part of this new partnership, Rolex will enjoy extensive visibility inside the Roland-Garros stadium, which has recently undergone an impressive renovation. The company will also have its own hospitality area in the famous “Roland-Garros Village”.
Bernard Giudicelli, President of the French Tennis Federation said, “We are delighted to welcome Rolex, an iconic luxury brand, as a partner of the FFT and of Roland-Garros. Our association with this prestigious company, which is already a partner of the Rolex Paris Masters, will take on a whole new dimension in 2019 by
putting down roots in the heart of our illustrious competition in the Porte d’Auteuil.”
This long-term agreement will not only help develop the Roland-Garros brand worldwide, but will also benefit French tennis.
Arnaud Boetsch, Communication & Image Director, Rolex SA said “By becoming the Official Timekeeper of Roland-Garros, the tennis season’s major clay tournament, Rolex has definitively strengthened its ties with international tennis.
It is an honour and a pleasure for the brand to join forces with this prestigious Grand Slam tournament which, every year, writes another page in the history of tennis. This new association provides us with an additional opportunity to promote the discipline and support it with as much commitment and enthusiasm as we have over the last forty years.
As usual, Rolex has committed over the long term and we are delighted to further develop our collaboration with Roland-Garros and our shared vision.”