By The Nation
A press release issued on Thursday said there are more than 400 leading brands showcasing over 75,000 product items, with workshops to be organised by gurus, and the sign business products.
Sakkachat Sivabovorn, CEO of Ibrix, and chairman of Sign Asia Expo and Apppexpo Thailand, said consumers' behavior and lifestyles has shifted to out-of-home activities, together with the development of digital technology, it effects directly on out-of-home media.
Out-of-home media becomes the main media choice for marketers and advertiser as it offers variety that can be tailored to strategy.
Ibrix has been a leading organizer of trade shows in sign and advertisement business in Thailand since 2002 by annually organising “Sign Asia Expo” which has been acting as a gateway to business opportunities for operators from both Thailand and abroad. Moreover, the company has committed to promote and help develop the potential of those who work in this sign and advertisement business area in order to help those interested to start their businesses, expand their knowledge, create new alliances, and expand their trade networks.
The company says it has also been enhancing Thailand as a gateway to the trading opportunity in sign and advertisement businesses to CLMV countries (Cambodia, Laos, Myanmar, and Vietnam), as well as to the Asean Economic Community (AEC).
This year, the expo is being held for its 16th year under the name “Sign Asia Expo” together with the “Apppexpo Thailand” which is the company’s collaboration with the Apppexpo, the Shanghai’s number 1 sign and advertisement tradeshow.