Tuesday, November 19, 2019

Central Group Vietnam introduces new retail concept

Nov 15. 2018
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By The Nation

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GO! Trading and Service Mall in Vietnam’s My Tho city province officially threw open its doors to customers after a two-week trial period that has proved its potential.

Located in Tien Giang province, the mall has been developed by retail leader Central Group Vietnam, and offers a range of items from food and consumer goods to apparel, accessories, fashion and lifestyle items and electrical home appliances and is also home to innovative playground and entertainment services.

GO! My Tho is spread over 18,742 square metres on three floors and has free parking for up to 1,500 motorbikes and 150 cars. The high-ceilinged lobby, which connects to the exterior in a way that maximizes natural light, is decorated with special patterns in the shape of the boats, the icons of Mekong delta river network. 

The mall is designed with an “Eat – Shop – Play” layout allowing customers to access food and beverages, shopping and entertainment on each floor. Services include a food court, coffee and tea shops, restaurants, fresh and grocery shopping, and lifestyle stores from trusted brands.

Philippe Broianigo, CEO of Central Group Vietnam, stated: “Tien Giang has been selected as the first GO! My Tho because we believe in the potential of the town, We are proud to introduce the new Vietnamese brand GO!, which is run by Vietnamese for Vietnamese . My Tho is a milestone achievement in our commitment to Vietnam’s prosperity and to enhancing the quality of life of the people. 

“Over the two-week trial period, we saw thousands of customers coming to eat, shop and play, with the food court proving particularly population. That tells us that the GO! My Tho model has been well received and has the support of local residents.”

Le Van Nghia, vice chairman of Tien Giang Province People’s Committee, added: “We very much appreciate the investment of Central Group Vietnam in Tien Giang province, which is contributing to the economic development of the province, especially in the sectors of trading and services. My Tho Trading and Services Mall will play a major role in the development of commerce, services and tourism, enhancing the efficiency of trading activities while firmly placing My Tho City on the map as a tier-1 urban city. This mall has contributed to the stability and social-economic development of My Tho city in particular and Tien Giang province in general.”

In the period between the start of construction and its opening, My Tho has provided employment to more than 1,000 local people and related business partners. The mall is slated to become a preferred destination, attracting more than 200,000 customers a month from Tien Giang and its surroundings.

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