By The Nation
Reporting to Ken Potrock, president of Disney Consumer Products Commercialisation, Samat takes on responsibility for the commercialisation of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, South Korea, Japan, Australia and New Zealand.
He rejoined The Walt Disney Company in India in November 2016 and went on to integrate the Southeast Asia and India businesses to form The Walt Disney Company’s South Asia regional hub in September 2017.
Samat previously led The Walt Disney Company’s India operations from 2008 to 2012.
“The Asia-Pacific region continues to provide immense opportunity for Disney products and experiences,” said Potrock. “I am confident that Mahesh’s proven leadership and steadfast focus on innovation and entrepreneurship will deliver dynamic growth across our brands and product categories.”
“Disney products and experiences bring our stories and characters closer to fans every day. I am pleased to have the opportunity to lead this exceptional team to delight kids and families across these high-growth Asian markets,” said Samat.
With more than 25 years of experience in fast-moving consumer goods, media and healthcare across India, Asia-Pacific and Europe, Samat previously worked with Johnson & Johnson, Kellogg’s, Warner-Lambert/Parke-Davis and Boots India.