By The Nation
The event is jointly organised by the Tourism Authority of Thailand and Iconsiam Superlux residence corporations with help from the Association of Chaopraya Commerce, Harbour Department, Siam Commercial Bank, True Corporation, Kasikorn Bank, Thai Shipping Association, Bangkok River Partner and Chaopraya Riverside Communities.
The event at the River Park Iconsiam will cover both banks of the river.
Yuthasak Supasorn, governor of the Tourism Authority of Thailand (TAT), said the celebration has several locations to promote Thailand as the ultimate destination for Thai and overseas tourists.
"It’s also an effective way to help stimulate the economy and distribute income to people in every region. More importantly, it supplements our effort to make tourism sustainable. This year we’ll organise the event in five different regions: Bangkok, Nakorn Panom, Chiang Rai, Rajburi and Satul,” Yuthasak said.
Fireworks will illuminate the Chaopraya.
"It is anticipated that over 1 million people shall attend the New Year celebration and substantial spending will keep the money flowing into our economy," said Yuthasak.
Narong Chearavanont, chairman of Iconsiam Superlux Residences, said: "We are honoured to have been selected by TAT to organise the event. We are committed to making the New Year celebrations grand, impressive and memorable for all tourists."