By The Nation
Publicis Groupe Thailand, a branch of an agency in the fields of communications, marketing and digital marketing, announced a merger with Brilliant & Million Co, Ltd, a Thai digital agency.
The business merger is an important milestone for Publicis Groupe to reflect its higher strength in digital marketing to fulfil and serve customers’ needs. The company estimated the merger will lead to a 20 per cent growth of Publicis Groupe Thailand.
Songkran Sethesompobe, Publicis CEO, said: “Publicis Groupe has been in rapid growth during the past three years. One reason is that we have kept learning and never stopped developing ourselves to catch up with the advertising industry and communication marketing that always keeps moving forward. Another thing is that we truly know what the requirements of our customers and the brands are.
“Therefore, for this year, we aim to develop and increase capabilities of our organisation and personnel in the area of digital communications by focusing on strengthening the knowledge base, expertise and experience in digital marketing communications in order to make all the companies under Publicis Groupe able to completely and effectively serve customers of all brands in the future.
“Also, we have applied the O2O (Online to Offline) marketing trends to blend the online and the offline platforms in order to effectively raise communication potentials of the two in a balancing way to fulfil customers’ business needs.
“Everybody knows that Brilliant & Million is a forefront Thailand’s digital agency that specialises in complete strategic planning through online social media and digital media. Therefore, in applying a strategy to strengthen digital marketing communication capabilities, Publicis Groupe Thailand has chosen Brilliant & Million to be part of the company. We are confident that this merger will lead to sharing of experience and in-depth expertise, as well as increasing all employees’ limits of competence for effective marketing communications towards our customers,” said Songkran.
Sorada Sonprasit, CEO of Brilliant & Million, said that “being part of Publicis Groupe is our great and crucial step. As we have seen opportunities for business development, and as well the development for our personnel that are in line with the group’s aspect, we believe that our expertise in strategic planning through online social media, digital media and technology integration, which includes online data analysis that covers establishment of relationships through joint communications on the online platform and the uses of those conversations created will help promote our understandings of the target groups’ behaviour.
“All these insights will be blended with strengths of Publicis in terms of strategies and creativity. This is for the optimum benefits of all customers, and for us to establish business sustainability and to create digital figures for the most effective team.”