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Media advertising slumps for 2018

Jan 10. 2019
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By The Nation

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Advertising spending on magazines dropped significantly by 37 per cent year on year in December last year to only Bt108 million, according to Nielsen's media report.

Also, advertising spending on newspapers also declined by almost 20 per cent to about Bt511 million in December last year.

Total advertising expenditures on media increased slightly by 0.8 per cent year on year in December last year to about Bt8.9 billion. Meanwhile, total advertising expenditure for 2018 increased by 3.9 per cent to about Bt105.5 billion.

The report also revealed that advertising expenditures on cable and satellite TV dropped by 16.7 per cent year on year in December last year to about Bt180 million. Advertising spending on outdooor media also dropped by 4.7 per cent to Bt547 million in December, while advertising spending on the internet also dropped 0.83 per cent to Bt119 million.

Advertising spending on cinema shows the highest increase of 33 per cent year on year in December to about Bt750 million, while advertising spending on in-store media shows an increase of 24.4 per cent to about Bt107 million. Terrestrial TV also shows a growth of 0.78 per cent in advertising spending in December last year to about Bt5.57 billion. Meanwhile, advertising spending on radio also surged by 7.9 per cent in December last year to Bt439 million, and by 8.5 per cent to Bt551 million for transit media.

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