By The Nation
The company said the new store features the full range of Dell's gaming products including laptops, desktop, monitors and peripherals. The company said it offers something for everyone, from Dell's premium gaming brand, Alienware, to their Dell G Series gaming laptops.
The new store is an integral part of our go-to-market strategy to showcase our complete suite of gaming solutions and enable customers to experience first-hand the capabilities of Alienware and Dell Gaming products," said Anothai Wettayakorn, vice president, Dell EMC Asia Emerging Markets and South Asia Consumer Business.
"Our aim is to offer gamers not only a place to buy the best gaming devices, but also a place where the gaming community can converge and exchange experiences. Apart from the VR experience suite where store patrons can immerse themselves in virtual reality – all powered by Alienware systems – the store also houses a suite for workshops and other gaming activities that will enhance our customer brand experience."
The Alienware Experience store is located on the 4th floor of CentralWorld and opens from 10am to 10pm daily.