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Thailand e-Commerce event highlights 'Young Talent Platform'

Jan 31. 2019
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By The Nation

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The Electronic Transactions Development Agency (ETDA) on Thursday launched the 4th Thailand e-Commerce Week 2019, which highlights a “Young Talent Platform” for the first time, with the aim of creating an e-Commerce Park in the future.

The event is held from today at Srinakharinwirot University Prasarnmit Campus, and will be until this Saturday (February 2). It expects to draw more than 10,000 visitors totally.

In a press release issued on Thursday, ETDA announced Srinakharinwirot University as a model institution, and will be expanding its cooperation to leading educational institutions to build strong e-commerce human resources in Thailand. 

ETDA said it draws together the biggest names in e-Commerce, nationally and internationally, to share knowledge and experiences at the event. The prize for the biggest and most popular online business of the year will also be announced.

Air Chief Marshal Prajin Juntong, Deputy Prime Minister, said that the three-day Thailand e-Commerce Week 2019 will be the 4th edition of the event, hosted under the theme “e-Commerce In The Park” to show the efforts of the ETDA in pushing and supporting electronic transactions and e-commerce for businesses of every size. 

ETDA has created several programmes to develop the abilities of businesses to compete and grow online, reducing the inequality gap for people in society, along with equipping the both the youth and elderly with necessary knowledge to be able to use the internet to their advantages creatively. 

In the area of youth development in the past, ETDA has cooperated with Srinakharinwirot University, which has set aims at innovating at an international level, in creating a workforce to support e-Commerce businesses. It aims to create an e-Commerce Park, along with planning for the creation of a Silicon Valley for e-Commerce with a full supporting ecosystem here in Thailand.

“This event is a good starting point that is not only support for Thai businesses but also for students who will become the young talent, full of creativity and power, and ready to improve their abilities in every aspect. They will have the chance to hear different ideas in developing businesses from real businessmen that have been able to survive in a competitive digital era, who will hopefully spark inspiration in them, and will hopefully benefit them in their studies and work in the future,” said the Deputy Prime Minister.

​Surangkana Wayuparp, the President of Electronic Transactions Development Agency (Public Organization) or ETDA, Ministry of Digital Economy and Society said that this event has received the support and cooperation from both the public and private sectors, both nationally and internationally. 

It is estimated that there will be no fewer than 4,500 visitors to the event over the 3 days. 

Thailand e-Commerce Week 2019 is an event that brings together everything about the e-Commerce business, whether it is e-Commerce platform operators, such as Shopee Thailand, LNW; financial operators such as Bangkok Bank; logistics operators, such as Kerry, Thai Post Office; as well as digital marketing service providers, packaging providers, warehouse and storage services, or even product photography services. 

In addition, there will be an exhibition showcase of successful online businesses, including a space to buy and sell products from SMEs that focus on online markets in the event as well.

Surangkana said: “One of the most important aspects of this year’s event is the launch of the “Young talent Platform” for the first time in Thailand at Srinakharinwirot University, which will act as a hub for e-Commerce and for the development of capabilities in the field, as well as a center for the creation of knowledge for the Workforce, and will also be a platform that will be able to support the creation of an e-Commerce Park in the future. 

“We have brainstormed ideas from experts in Start ups, who have given their advice on doing e-Commerce, finding funding, business matching, e-Learning, and connecting to e-Marketplace. 

“We will also offer a registry service to create a Community for Young Talent to be able to exchange ideas with one another. At the same time, it will offer e-Commerce related services such as Logistics, Payment, Online Marketing etc.

“There will be further expansions of cooperation with other universities to support the development of human resources in e-Commerce in Thailand, which will use Srinakharinwirot University as its model. 

“Additionally, there will be a simulation of the atmosphere of e-Commerce Park, which will be a center of support for the e-Commerce industry, as well as for SMEs, and will provide convenience for businesses, producers of products, service providers both nationally and internationally, by creating a hub of knowledge and business networks, which will help lift our competitiveness to be equal to that of international markets. It will also be an opportunity to create incentives for businesses to work together as well,” Surangkana said.

ETDA’s idea to create an e-Commerce Park in Thailand was inspired by China, which has over 2,000 e-Commerce Parks in the country. 

In the past year, ETDA has signed an MOU with Tungkuan, the leading e-Commerce city in China, in order to exchange personnel as well as experience. 

From the creation of the e-Commerce Park in Sirnakharinwirot University, apart from the goal of being a center of education, training and programme creation, as well as a center of cooperation between international organisations that will empower Thai business operators to be able to compete and export their goods, ETDA also gives importance to the labour market by expanding the cooperation with leading education institutions. The institutions are able to send recent graduations or students that need income while studying to e-Commerce Park to improve the abilities of this new generation and advise the general public and others that seek information on selling goods online safely, creating an ecosystem for e-Commerce in Thailand.

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