Original SOL reforms marketing 4.0
The Original SOL, a Thai innovation and technology organisation, said it is focusing on marketing its "Them" package along with other business plans to put more effort into meeting consumer demand. The company is also preparing to spend Bt10 million for "O2O SOLutions", set to grow three times this year, it said.
Factors driving the Original SOL's growth are developing innovative products that cover all ages, and also technologies to support businesses, the firm said.
The Original SOL wants to continue to build the e-mzarketplace as a tool for Thai products to grow and expand into the global market, as well as investing in the iSpace, a learning centre for creating a digital age in Bangkok.
Ua-Arri Tornueng, CEO of the Original SOL, said that it is one of the organisations that emphasises the application of technology for product development and marketing in the era of intense business competition. Recently, the Original SOL created a new marketing model called Them (The Harmonised and Empowered Marketing) that combines the strengths of all forms of marketing, such as online marketing, affiliate marketing, Word of Mouths Marketing or Viral Marketing. The model will expand into modern trade, and spa businesses including healthcare in the future.
Also, the Original SOL created O2O Super System, the system that drives and helps develop organisations both online and offline.
To support business expansion on eMarket Place, The Original SOL also plans to use Bt10 million to develop O2OSOLutions, a Digital Marketing Intelligence Platform that consists of 50 free essential online marketing tools, the firm said.
"The O2O platform is an e-commerce website which provides an order system with automatic delivery for help the agents to expand the online market immediately. Without stocking products, There is a free online intelligent webpage for all merchants, and also a system to control and track visiting and shopping stats, as well as support systems that collect real user reviews,” the chief executive added.