Shopee has announced Blackpink as the official campaign ambassador for its latest Shopee 2.2 Double Double Sale, along with the launch of the highly-anticipated Blackpink television commercial in Thailand.
Happening from January 21 to February 2, the campaign will feature a wide range of unbeatable promotions including flash sales from as low as Bt22, 200 per cent Shopee coins cashback and a grand pool of 20 million Shopee coins to be won.
Leading international and local brands, including Sabina, Wacoal, Unicharm, L’Oreal, Olay, Philips, Grab, Cartoon Network, and Nadz Project will also be joining in the hype with exclusive brand deals and promotions offered.
Agatha Soh, head of Marketing, Shopee Thailand, said, “We are pleased to start off the year with the double excitement of Shopee 2.2 Double Double Sale and the release of our latest television commercial featuring Shopee’s first-ever regional brand ambassador, Blackpink, in Thailand.”
"As a young, talented and passionate group of artistes, Blackpink is the perfect representation of Shopee’s brand values and spirit. We look forward to working with Blackpink and YG Group to co-create exciting initiatives to engage with our users in Thailand.”
Along with this, avid Blackpink fans in Thailand can also now enjoy easy access to a range of YG official merchandise on the newly launched YG Official Shop on Shopee Mall.
Double the happiness with a massive line up of deals and promotions
From January 21, Shopee users can shop 12 days of promotions leading up to the finale Shopee 2.2 Double Double Sale on 2 February.
Key highlights include:
- Unbeatable promotions including deals from as low as Bt22, vouchers offering up to 120% cashback, free shipping promotions and daily sessions of all-time favourite in-app games, Shopee Quiz and Shopee Shake Shake.
- Up to 90% off popular products from leading brands on Shopee Mall; including Sabina, Wacoal, Unicharm, L’Oreal, Olay, Philips, Grab, Cartoon Network, and Nadz Project.
- Additional discounts and perks from participating partners including KTC, Krungsri Credit, Government Savings Bank, Booking.com, Klook and many more.
For instance, from February 2 to February 14, KTC card users who spend a minimum of Bt1,200 on Shopee can enjoy Bt200 off their purchase and receive a Bt100 McDonald's e-voucher. They can also redeem a Bt200 Shopee discount code with just 1,000 KTC points via the TapKTC application.
“In light of the tremendous popularity of K-pop in Thailand, we are confident that the new television commercial featuring Blackpink will be extremely well-received. We are excited to kick off our first big shopping event of the year and we look forward to a successful Shopee 2.2 Double Double Sale,” said Soh.